Date and Time
Friday Jan 29, 2021
9:00 AM - 10:30 PM EST
Friday, January 29, 2021 from 9:00 AM to 10:30 AM EST
Location
Online using Zoom.
Fees/Admission
No Charge for this Event. To Register click on Website link below: https://merrimackvalley.score.org/event/marketing-analytics
Contact Information
Bob Stanley
Merrimack Valley SCORE
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Description
Marketing is important, but how do you know if it even worked? If a company spends $200 on a marketing campaign, what are the metrics we want to see in order to determine success? What does CPC mean, how are impressions measured, and what are UTM parameters? We'll spend the time in this session looking at results from actual social media campaigns.
